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In Spike TV's new series, Bar Rescue, Jon Taffer, one of the country's top restaurant and bar consultants, will give failing establishments one last chance to succeed. The show will delve into every business facet of running a bar from creating a profitable drink/food menu to crowd management to music selection to managing disgruntled employees. This marks the first food/beverage-themed show for Spike TV, furthering its effort to expand and broaden its audience. Taffer will use his "in-your-face" style along with his renowned method of management called "Taffer Dynamics" to transform the bar into a vibrant, profitable establishment. He will utilize everything from state-of-the-art science such as eye tracking technology, monitoring of body temperature and even reading pheromone output in patrons in order to create an ambitious plan of action. Taffer will focus on one establishment per episode from cities all around the country. Taffer's wife, Nicole, will appear in the show along with a rotating group of experts.